01
Proven systems. Real results.
A decade of refinement. Thirteen thriving locations. A playbook honed in the bay, not in a deck.
Est. 2014 · Dallas–Fort Worth
Inquiries
·
(972) 807-7138
FDD Available
5 Slots Open · Q2
Franchise Prospectus
2025 Edition
Built on integrity. Franchised on results.
A decade of refining what an auto service center should be — modern bays, transparent pricing, and the kind of customer loyalty competitors can't fake.
Now offered to a select group of operator-partners.
Locations
13
Operating
Avg. Rating
4.9
Across 9,000+ reviews
Tenure
20 YR
Years of experience
Revenue
TOP 5%
*per location, top quartile
01
Why we exist
Auto repair has a
trust problem.
Customers walk into most repair shops braced for an upsell. Integrity 1st was built around solving that — not with a slogan, but with a different operating model.
Honest work. Transparent pricing. ASE-certified technicians. A 2-year / 24,000-mile warranty. The same answer whether the customer drives a 2008 Civic or a new F-150.
What customers say
"Honest, fair, and they explained everything before they did it."
"They told me my brakes were fine when another shop said I needed new ones."
"Twenty years of going here. Never been pressured. Never been wrong."
9,000+ verified reviews
4.9 ★ AVG
02
The Difference
Tired of industry standard?
So were we.
Auto repair has a trust problem. We didn't fix that with a slogan — we built a different kind of shop, and engineered a franchise model around it. No buzzwords. No bloated promises.
02
Relentless franchisee support.
Real humans on the line. Site selection, build-out, hiring, marketing — we run beside you, not above you.
03
Tech-driven operations.
Modern diagnostics, digital workflows, RepairPal-certified. Faster service, better accuracy, smoother throughput.
04
A brand customers love.
9,000+ verified reviews. 4.9 average. The trust is already built — you inherit it on day one.
05
Top 5% unit economics.
Top shops outpacing category benchmarks. Built around fair pricing, repeat customers, and disciplined operations.
06
Customer-first, always.
"Honest repair at a price that's fair." Not a tagline — the entire reason this company exists.
03
Ideal Candidate
We're not
for everyone.
We're a small franchise system growing on purpose. The candidates we move forward with tend to share a few traits — and a few non-traits, too.
+
We're looking for
- Operators and leaders who set the tone
- Communicators who can build a local team
- Financially prepared and disciplined
- Multi-unit minded — but patient
- Community-builders, not deal-chasers
- People who follow the playbook
−
Not a fit
- Passive investors looking for absentee
- Anyone chasing a hype cycle
- Operators who won't follow brand standards
- People who view repair as just transactions
- Anyone uncomfortable with transparency
03.B
A clearer line
Who this
isn't for.
Said plainly. Saves both sides a discovery call and a lot of polite back-and-forth.
01
Passive investors looking for a hands-off return
02
Operators who treat customers as transactions
03
Buyers looking for a quick flip
04
Anyone uncomfortable following brand standards
05
Owners who cut corners when no one's watching
04
Full-Service Model
Every car.
Every service.
One trip. One trusted shop. All makes and models. The full-service model means customers don't bounce between specialists — and you capture more of the lifetime relationship.
Services Offered
Routine maintenance
Brakes & rotors
Engine diagnostics
A/C & heating
Tires & alignment
Suspension & steering
Transmission service
Electrical & batteries
Oil & fluids
State inspections
Pre-purchase inspections
Warranty repairs
01
2-Year / 24K-Mile Warranty
Industry-leading on parts and labor. Honored at any Integrity 1st location nationwide.
02
ASE-Certified Technicians
Master and advanced certifications across all bays. We pay for and require continued training.
03
Transparent Pricing
Written estimates before any work. Photo + video documentation of issues. No surprises.
05
Technology & Systems
Modern
diagnostic
infrastructure.
The shop floor runs on the same digital tools the dealership uses — without dealership prices. Faster diagnostics, cleaner workflows, better customer communication.
Digital Vehicle Inspection
Photo + video reports sent to the customer's phone before any repair authorization.
Shop Management System
Centralized scheduling, parts ordering, work-order management, and KPI dashboards.
Diagnostic Equipment
OEM-grade scan tools, ADAS calibration, programming, and electrical diagnostics.
Customer Communication
Two-way SMS, automated service reminders, post-visit reviews and NPS tracking.
Reputation Management
Brand-managed Google, Yelp, Facebook review systems with response coverage.
Marketing Automation
Local SEO, paid media, email lifecycle — managed at brand level, optimized for your market.
06
Industry Opportunity
A category built
on needs-based
demand.
We don't claim auto repair is recession-proof — no business is. But the demand pattern is steady and structural, and the operators who run it well tend to stay.
Essential service category
Vehicles need maintenance regardless of economic cycle. Repair is need-based, not discretionary.
Aging vehicle fleet
The average car on U.S. roads is now over 12 years old. Older vehicles need more service.
Dealership alternative demand
Customers actively seek independent shops they can trust as warranties expire.
Fragmented competition
Most local competitors are still single-shop independents — modest brand presence, modest systems.
07
Verified Proof
Built on
customer trust.
Earned daily.
Numbers below are reported from operating shops. We don't make earnings claims, financial performance representations, or guarantees on this site — those conversations belong inside the FDD process.
[Verify all figures with current FDD before publishing]
Proof · 01
Verified Customer Reviews
9,000 +
Proof · 02
Average Google Rating
4.9 / 5
Proof · 03
Operating Locations
12
Proof · 04
States Open for Franchising
37
Proof · 05
Operator Experience
20 + YR
08
From the Founder
"A decade ago in DFW, we set out to bring trust and transparency back to auto repair. One shop, then thirteen — fueled by relationships with our customers, our team, and now our franchise partners. We're building a legacy of service."
What started as a single shop in Dallas–Fort Worth grew into thirteen. Not because we chased growth — because customers kept coming back, and bringing their families.
Now we're inviting a small group of operator-partners to bring this same standard to their communities. Not a license — a legacy.
Kevin S.
09
Common Questions
Plainly
answered.
Don't see your question? Email franchise@integrity1auto.com — we respond within one business day.
No. About a third of our franchisees came from outside the industry. What matters more is operational mindset, capital, and a real commitment to the customer-first model. Your shop will be staffed by ASE-certified technicians from day one — your job is to lead the business, not turn the wrench.
Typical timeline is 9 to 14 months: 60 days for site selection, 4–6 months for build-out, six weeks for training, then a two-week soft launch before grand opening.
Dedicated franchise business consultant, monthly P&L reviews, quarterly on-site visits, ongoing training for your team, and a shared marketing fund managed at brand level. Your support team stays on-site through your first ninety days.
Yes — multi-unit and area development agreements are available. We give priority to operators who can commit to three or more shops within five years.
Free-standing buildings or end-caps, 4,500–7,500 sq ft, six to eight bays, with high traffic visibility. Our real estate team helps you identify and negotiate.
You do. Local reputation is everything in this business. The brand fund and marketing systems support you, but customers are yours.
Next Step
Begin the conversation.
A short inquiry to start. We respond within one business day.